This and along with the album have fonts and colour in common. This shows that there is a form of synergy between them. The 'Badlands' font is also similar in terms of graffiti style. From the audience feedback I have received, all have recognised that there these two products are connected and the colour and the font of 'Badlands' is what helped them recognise their relationship.

I also asked if what elements of the music video and the ancillaries do they think is connected and how they think it is connected. Most of them (75%) say that the font is recognisable, as it is the same throughout all three products. Also that they recognised the artist in the video and the magazine advert.

It is important for all three products to have a synergy between them, but also important that they are unique too so that they do not look alike. The main cover is suppose to be ambiguous and catch the audience's eye so they look into it more. The responses from the audience showed that the combination of the three products was effective and recognisable.